Welcome to Prim & Proper By Maxi
I’m Amanda-Jayne, founder of Prim & Proper By Maxi, also known as P&p Home Scents.
Thank you for taking a moment out of your busy life to visit,.I never take that for granted.
I am a very proud mother, my children now have families of their own, and so I'm an even prouder Nana. Family, home and legacy sit at the heart of everything I do, and that warmth carries through every piece created under this name.
With over twelve years of professional candle-making experience, my journey began long before Prim & Proper By Maxi became a recognised brand. I originally created candles and fragrance oils simply to scent my own home. Friends were often given experimental pieces to test, they became my most honest critics and my greatest encouragement. Their belief gave me the confidence to share my fragrances more widely.
Based in North Yorkshire, surrounded by the beauty of the North Yorkshire countryside, and the elegance of Castle Howard, the brand is deeply rooted in its landscape. Being from North Yorkshire has shaped Prim & Proper By Maxi into what it is today, honest, resilient, refined and quietly confident.
Sustainability & Craftsmanship
From the beginning, I have believed that luxury should never come at the expense of responsibility.
For this reason, I formulate my candles using a carefully balanced blend of rapeseed and coconut wax. This composition delivers a clean, stable burn with excellent scent diffusion and an extended burn time, whilst offering a more environmentally considered alternative to traditional based waxes.
Rapeseed is cultivated across Europe, allowing for shorter supply chains and significantly reduced transport miles. Its use also avoids the deforestation and land displacement concerns associated with certain imported soy wax productions.
The addition of coconut wax enhances the blend’s structural integrity and surface finish, producing a smooth, refined appearance and optimal fragrance throw, ensuring that sustainability and performance remain in complete alignment.
Beyond fragrance, I handcraft our Jesmonite candles, candle holders and burners in small batches. Jesmonite is a water-based, low-VOC material, chosen for its durability and reduced environmental impact. Each piece is individually poured, sanded and finished by hand, ensuring no two are ever exactly the same. This slower, considered approach allows us to reduce waste and honour true craftsmanship.
For me, sustainability is not a trend. It is a responsibility.
Recognition & Growth
Over the years, Prim & Proper By Maxi has grown steadily and with intention. Recently, that journey has been recognised through several award nominations:
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York Mix Awards – Best Small Trader
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Yorkshire Choice Awards – Best Independent Business
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LUXlife Magazine – The Perfect Gift Awards 2026
These acknowledgements are incredibly meaningful, not simply as accolades, but as recognition of years of dedication, refinement and heart-led enterprise.
The Meaning Behind The Name
Prim & Proper By Maxi is named in honour of my dear friend, Maxine Farquharson.
After losing her, building this business became both purpose and comfort. Maxine carried herself with class, grace and elegance, always beautifully “prim and proper.” Creating something lasting in her name gave light during a very dark time.
A Personal Philosophy
I truly believe fragrance is deeply personal. A chosen scent is an extension of you, your mood, your style, your memories. The right fragrance can transport you back to a special moment in time or create a new one entirely.
Whether through a diffuser that gently scents your home throughout the day, a candle that creates atmosphere and comfort, or a handcrafted Jesmonite piece that becomes part of your interior story, each creation is designed to bring beauty, calm and meaning into your space.
Made for you with love,
Amanda-Jayne
Founder
Prim & Proper By Maxi